With the FCC constantly enforcing new regulations and callers becoming more cautious of scammers and robocall abuse, your business needs to ensure that it stays compliant and protects end-users.
At the same time, it’s essential to take precautions against being wrongly classified as a scam caller, leading to your calls being blocked by cellphone carriers.
With over 150 years of combined experience in the telecommunications industry, Prescott-Martini, LLC helps telecommunications businesses navigate these new challenges that are arising in the industry.
Here are some tips you can follow to make sure you’re staying compliant with the law, giving customers adequate protection, and maximizing the results of your outbound calls.
Ensure compliance with the TRACED Act
The TRACED Act (Telephone Robocall Abuse Criminal Enforcement and Deterrence) was signed into law in December 2019. This piece of legislation requires telecommunications service providers to implement call authentication technology to protect customers from scammers and robocalls.
That means all calls need to be authenticated using the STIR-SHAKEN authentication framework. Callers are also required to have MySQL data in place with a certified provider. In addition, telecommunications providers must eliminate all charges for call blocking, instead offering it as a standard service.
If you’re a telecommunications service provider, you’re expected to be compliant with the TRACED Act by June 30 2021, meaning there’s little time to implement new technology and procedures to ensure adherence.
Use Rich Call Data to increase customer trust and increase answer rates
Just as telecommunications service providers and phone carriers are under increasing pressure to prevent spam and scam calls, customers are also much less willing to run the risk of taking calls from scammers. The regulatory pressure carriers face makes them likelier to block calls businesses such as call centers, where there’s often a high volume of outbound calls.
Rich Call Data can help you get around both the stricter measures of carriers and the growing distrust of customers. This technology allows you to display your caller name, along with your organization’s logo and why you’re making the call.
Providing this information reduces the likelihood of having your calls blocked by carriers, and it also increases the chances that customers will take the calls. And it’s an effective way to offer more transparency as a business.
Authenticate your number and caller ID to avoid spoofing
Scammers are known to pose as trustworthy businesses in an effort to leverage those organizations’ reputation and give call receivers a false sense of credibility. If scammers use your business for this type of activity, there can be long-term damage to your business’ reputation, customer trust, and future call answer rates.
An effective way to protect your business is to authenticate your number and your caller ID. Using STIR-SHAKEN, you can make it easy for customers to always be certain that the call is from you when they see your caller ID.
As a result, your customers will be more willing to take your calls and your reputation will be kept intact.
Ensure regulatory compliance and protect customers with a call filtering service
If you’re required by law to protect customers from robocalls and scams, Prescott-Martini can help you meet your legal duty using STIR-SHAKEN. We have over 150 years of combined experience in the telecommunications industry. In addition to call filtering, we can help you implement other technologies to protect customers further and promote success with your outbound calls. Contact us today.