Skip to main content
Why Prescott-Martini’s TRACED Act compliance matters
May 26, 2021 at 7:00 AM
A man walking into a neon blue structure. TRACED Act compliance is the only way to protect both you and your clients.

For telecommunications companies, protecting customers is of the utmost importance. However, it’s not easy providing effective protection against malicious scammers. They, too, evolve and innovate. That’s why TRACED Act compliance is so essential. With a June 30th compliance deadline, failing to implement a STIR-SHAKEN framework is nothing short of negligence. At Prescott-Martini, we have over 150 years of cumulative industry experience enabling us to provide unrivaled authentication tools and ensure compliance.

Here’s why TRACED Act compliance matters:

1. Scam protection

As our capabilities and tools improve, so do the tactics of malicious actors. 3 to 5 billion robocalls are made each month. It’s widely believed over 40% of these are scams.

Scammers are becoming increasingly more adept at disguising their phone numbers. They can easily impersonate federal officials, law enforcement, or other legitimate businesses that require sensitive information, like a doctor’s office or bank.

This makes it far too easy to purloin and exploit sensitive data. Consumers are increasingly more hesitant to answer calls even from legitimate organizations on account of potential scams. Compliance with the TRACED Act protects your business and clients. When customers lose trust or faith, restoring that confidence is difficult and, oftentimes, impossible.

By eliminating the possibility of faking caller IDs, everyone benefits. At Prescott-Martini, we’ll guarantee compliance and ensure each customer’s safety.

2. Illegal call tracking

TRACED Act compliance makes these calls more traceable. Implementing a SHAKEN-STIR framework renders it far easier to locate the source of illegal calls. This mitigates the regularity and consequences of scams.

Should one be victimized by malicious scammers, a major benefit of compliance is it’ll be easier than ever to identify the culprit, bring them to justice, recoup losses, and reverse damages. Instating these checks and processes is absolutely imperative to the security of every American.

The TRACED Act has set crucial industry standards. This makes it easier to rectify wrongdoing, deter spammers, and trace spam calls. You can’t stop all spam calls. However, this makes them easier to trace for law enforcement and other entities.

SHAKEN-STIR implementation and TRACED Act compliance are effective and critical deterrents that keep customers safe and maintain their trust in your business.

3. Easier spam identification

Among the most beneficial aspects of TRACED Act compliance is the increased ability to identify spam. This means suspicious calls can be filtered out before your clients even answer the phone. This significantly reduces risk.

Essentially, these are guidelines that provide a crucial framework to distinguish between legitimate calls and scams. Without proper authenticating tokens, spam calls can be easily caught and handled before your customers’ phones even ring.

Ultimately, this instills greater confidence in customers that you are protecting them and their most sensitive data. As it’s implemented, your business will continue to benefit. You’ll even realize a significant rise in completed calls. Even better, this significantly reduces network capacity investments to regulate and manage robocalls and spam.

Contact us now for a consultation!

The June 30th compliance deadline is looming. Failure to conform will have devastating results. More importantly, you owe it to your clients to offer crucial protection, and in turn, they’ll demonstrate an increased loyalty and satisfaction with your service. If you’re unsure what you need to do to satisfy TRACED Act compliance, Prescott-Martini is your premier solution. With over 150 years of cumulative industry experience, we’ll ensure you’re up to code and your clients are taken care of. Contact us now for a consultation!